Lage raho FM channels
Radio, as a medium of communication, has come of age in India. 2 of the biggest hit movies in last one year has had radio channel playing a pivotal role. So much so that, that without this medium the very treatment of the movie would have been significantly different and so might have been the impact as well.
For long, radio has been a very powerful means of communication in India. While prior to 1971, it was the only electronic means of communication, in recent times it got a new lease of life once private radio FM channels made their entry into India. These channels have a very affable ‘voice & feel’ to them that listeners can connect themselves to.
Apart from the entertainment bit of it, one big positive about these channels is they being true to the news rather than sensationalizing them – something that TV channels thrive on. Be it floods in Mumbai or 7/11 or traffic guidance during Ganapati immersion, almost all these channels spread the useful info to its listeners.
Cut to movies. Lage Raho Munnabhai had this ‘good job’ of radio channels used effectively – this time to spread the message of Gandhigiri across masses. And the act is so convincing that one really tends to believe that this medium does have the power to bring in the kind of ‘revolution in the system’ that many of us are waiting for.
The first ray of hope was shown by ‘Rang De Basanti’. Once again a movie, the climax of which relied heavily upon the radio channel. And you have large gathering of people on huge grounds with hero of the movie screaming loudly in the mike, quietly replaced by an air-conditioned studio room with the hero softly conveying his thoughts that reaches not thousands but millions of people.
The way both the directors have used dial-in Q&A format of radio communication has been very effective. Not only it makes the entire drama convincing for the viewers but also does not sound ‘preaching’. And still manages to convey the right things.
Can we really expect this medium to bring in some degree of social revolution? Or it happens in movies only?
For long, radio has been a very powerful means of communication in India. While prior to 1971, it was the only electronic means of communication, in recent times it got a new lease of life once private radio FM channels made their entry into India. These channels have a very affable ‘voice & feel’ to them that listeners can connect themselves to.
Apart from the entertainment bit of it, one big positive about these channels is they being true to the news rather than sensationalizing them – something that TV channels thrive on. Be it floods in Mumbai or 7/11 or traffic guidance during Ganapati immersion, almost all these channels spread the useful info to its listeners.
Cut to movies. Lage Raho Munnabhai had this ‘good job’ of radio channels used effectively – this time to spread the message of Gandhigiri across masses. And the act is so convincing that one really tends to believe that this medium does have the power to bring in the kind of ‘revolution in the system’ that many of us are waiting for.
The first ray of hope was shown by ‘Rang De Basanti’. Once again a movie, the climax of which relied heavily upon the radio channel. And you have large gathering of people on huge grounds with hero of the movie screaming loudly in the mike, quietly replaced by an air-conditioned studio room with the hero softly conveying his thoughts that reaches not thousands but millions of people.
The way both the directors have used dial-in Q&A format of radio communication has been very effective. Not only it makes the entire drama convincing for the viewers but also does not sound ‘preaching’. And still manages to convey the right things.
Can we really expect this medium to bring in some degree of social revolution? Or it happens in movies only?
posted by Narendra Ganpule @ 10:43 AM
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